Here is the advert that was produced and edited using final cut pro x.
Evaluation.
I contributed to the production by directing the advert which meant I had to take charge of the productions artistic and dramatic aspects, also visualising the script to help guide the technical crew and actors. Also I did editing along with the help of others as I’m not as skilled as some others, which is something I need to improve on.
I think the impact our advert has on people watching it is that it appeals to a specific target market, it raises awareness of the brand and infers that the product improves mood and energy because f the music and the acting.
The advert is definitely appropriate for our target audience, we achieved this in a number of ways. The locations with the graffiti would appeal to the teenage market as they’re stereotyped for graffiti artwork in urban areas. Also the actor is the age of the target audience so they are more likely to believe someone their age using and benefiting from the product advertised. The music is also aimed at a range of people but specifically our target market as its pop music which is the most popular listened too amongst our target audience. Although we used the brands product it still appeals to our target audience as the colours are vibrant but also mixes with dark colours which make it look sophisticated too so the audience knows its not for children as the colours are not all bright.
Our final advert compared to original intentions did change slightly. Our original idea was that It was set in in an empty city street. Where the world is dull with no colour just black and white.
We then see a person looking bored walking through the street with no purpose, this person then notices a beam of light in colour (the sprite colours).
They then follow this beam of light in surprise which leads them to a vending machine and the sprite bottle will be in colour. The person then gets this bottle and drinks it.
As the person drinks the sprite the world regains colour and the world seems full of life and cheer.
Then we will have a sprite bottle and can in front of a graffiti wall with text clearly by the side of the bottle “sprite up your street” and then have a voiceover saying “Only one sprite is right”. Unfortunately, the beam idea was not possible to do as the lighting equipment was not that effective; so instead we decided to have the vending machine and the product to be the only thing in colour, and only after the person takes a sip everything turns into colour. Other than this that as the only thing that majorly got altered. One more thing was changed we did not have a voiceover at the end, this was because we couldn’t find anyone with the right voice for it plus the ending of the advert was lightly abrupt. Another thing we altered was adding props we had to make a graffiti board to fit with our theme and make a vending machine and make it look realistic as the real vending machine we only shot the bottle being taken out, this was because we would’ve been advertising other brands and products if we used the full vending machine.
We followed the storyboard in terms of location just edited in a different order but shots were added such as the extreme close up of the feet. Shots were taken out like the close up of the keypads of the vending machine.
I think our techniques were effective as we stuck to usual advert conventions, specifically past Sprite adverts. We used a linear/sequential structure which means we had a beginning, middle and end. We used a realist style with slight surreal aspects in the advert such as the world having no colour and a vending machine in the middle of nowhere.
I think our content was effective it got the message across clear and quickly, so that it was straight to the point so people wouldn’t switch off from the advert being too long.
The aesthetic qualities were that the props fitted in with the urban scenes and locations. Also the graffiti wall is aesthetically pleasing as it matches the products colours and the wall fit the frame so it fits in the shot.
If I were to do this again I think I would make the ending not so abrupt and added the voice over to add to the effectiveness of the advert. Also to infer the products benefits of happiness, added more actors towards the end, maybe have some people on skateboards or BMX’s as that would’ve been aesthetically pleasing, also it would’ve made the theme of loneliness ending more clear.
I think the impact our advert has on people watching it is that it appeals to a specific target market, it raises awareness of the brand and infers that the product improves mood and energy because f the music and the acting.
The advert is definitely appropriate for our target audience, we achieved this in a number of ways. The locations with the graffiti would appeal to the teenage market as they’re stereotyped for graffiti artwork in urban areas. Also the actor is the age of the target audience so they are more likely to believe someone their age using and benefiting from the product advertised. The music is also aimed at a range of people but specifically our target market as its pop music which is the most popular listened too amongst our target audience. Although we used the brands product it still appeals to our target audience as the colours are vibrant but also mixes with dark colours which make it look sophisticated too so the audience knows its not for children as the colours are not all bright.
Our final advert compared to original intentions did change slightly. Our original idea was that It was set in in an empty city street. Where the world is dull with no colour just black and white.
We then see a person looking bored walking through the street with no purpose, this person then notices a beam of light in colour (the sprite colours).
They then follow this beam of light in surprise which leads them to a vending machine and the sprite bottle will be in colour. The person then gets this bottle and drinks it.
As the person drinks the sprite the world regains colour and the world seems full of life and cheer.
Then we will have a sprite bottle and can in front of a graffiti wall with text clearly by the side of the bottle “sprite up your street” and then have a voiceover saying “Only one sprite is right”. Unfortunately, the beam idea was not possible to do as the lighting equipment was not that effective; so instead we decided to have the vending machine and the product to be the only thing in colour, and only after the person takes a sip everything turns into colour. Other than this that as the only thing that majorly got altered. One more thing was changed we did not have a voiceover at the end, this was because we couldn’t find anyone with the right voice for it plus the ending of the advert was lightly abrupt. Another thing we altered was adding props we had to make a graffiti board to fit with our theme and make a vending machine and make it look realistic as the real vending machine we only shot the bottle being taken out, this was because we would’ve been advertising other brands and products if we used the full vending machine.
We followed the storyboard in terms of location just edited in a different order but shots were added such as the extreme close up of the feet. Shots were taken out like the close up of the keypads of the vending machine.
I think our techniques were effective as we stuck to usual advert conventions, specifically past Sprite adverts. We used a linear/sequential structure which means we had a beginning, middle and end. We used a realist style with slight surreal aspects in the advert such as the world having no colour and a vending machine in the middle of nowhere.
I think our content was effective it got the message across clear and quickly, so that it was straight to the point so people wouldn’t switch off from the advert being too long.
The aesthetic qualities were that the props fitted in with the urban scenes and locations. Also the graffiti wall is aesthetically pleasing as it matches the products colours and the wall fit the frame so it fits in the shot.
If I were to do this again I think I would make the ending not so abrupt and added the voice over to add to the effectiveness of the advert. Also to infer the products benefits of happiness, added more actors towards the end, maybe have some people on skateboards or BMX’s as that would’ve been aesthetically pleasing, also it would’ve made the theme of loneliness ending more clear.