Evaluation:
In this production I contributed by directing & editing, my production team worked to an informal brief to make a music video for a band called "Atlanta House", the advantage to this was that it did not restrict our creative input as there was no specific guidelines that the client wanted, as long as the client approved our planning and outline we were aloud to have free range. We sent many messages finding out what the band wanted from the music video and if there was a specific style or range of techniques which they'd want us to include.
They told us that they want us to have full creative control but asked that we could keep them updated with our planning and decisions. We then pitched our final idea which they were happy with so we put our planning into production.
Our aesthetic quality came from inspiration from a range of music videos. At first we decided to focus on music videos within the same genre as the song we choose, however we decided to explore different genres so we had a wider range of techniques and styles. After watching music videos such as, 30 Second To Mars - Up In The Air, Madeon - The City, Amazarashi - Kyomubo and a range of Biffy Clyro music videos. We felt that lighting was one of the most important features, we felt that it emphasised the aesthetic . From watching the 30 Seconds To Mars and Madeon music video we decided that we wanted to try and film powder paint both being thrown by and onto a subject. We felt that powder paint would improve the aesthetic of our music video and also represent emotion which is linked closely to the lyrics of the music video.
From the other music videos we watched we decided that our shots would consist of mid close ups, close ups and extreme close ups as, when cut quickly, they can improve the aesthetic of a music video. As well as this we decided to make our music video as bright and vibrant as we could as it is commonly done within indie music videos, which is our bands genre.
The target audience is aimed at teenagers and young adults due to the song genre and lyrics and the aesthetic of the video also appeals to this age group because of the colours and age of actors in the video.
We had many difficulties, set backs and problems when producing our music video. One of our first issues was finding a day which worked well with all of the members of the group and with the actors we had originally planned to use. There was only one day which worked well for everyone, however when we'd decided to meet on that day one our actors had to cancel as they were ill.
Another issues we faced was the fact that our lesson were disrupted frequently so we were unable to film or plan. This meant that our production fell even further behind schedule as we just couldn't plan a day to complete the filming.
Overall even with the set backs the filming days were very successful and straight forward and the production crew and client were happy with the production product.
They told us that they want us to have full creative control but asked that we could keep them updated with our planning and decisions. We then pitched our final idea which they were happy with so we put our planning into production.
Our aesthetic quality came from inspiration from a range of music videos. At first we decided to focus on music videos within the same genre as the song we choose, however we decided to explore different genres so we had a wider range of techniques and styles. After watching music videos such as, 30 Second To Mars - Up In The Air, Madeon - The City, Amazarashi - Kyomubo and a range of Biffy Clyro music videos. We felt that lighting was one of the most important features, we felt that it emphasised the aesthetic . From watching the 30 Seconds To Mars and Madeon music video we decided that we wanted to try and film powder paint both being thrown by and onto a subject. We felt that powder paint would improve the aesthetic of our music video and also represent emotion which is linked closely to the lyrics of the music video.
From the other music videos we watched we decided that our shots would consist of mid close ups, close ups and extreme close ups as, when cut quickly, they can improve the aesthetic of a music video. As well as this we decided to make our music video as bright and vibrant as we could as it is commonly done within indie music videos, which is our bands genre.
The target audience is aimed at teenagers and young adults due to the song genre and lyrics and the aesthetic of the video also appeals to this age group because of the colours and age of actors in the video.
We had many difficulties, set backs and problems when producing our music video. One of our first issues was finding a day which worked well with all of the members of the group and with the actors we had originally planned to use. There was only one day which worked well for everyone, however when we'd decided to meet on that day one our actors had to cancel as they were ill.
Another issues we faced was the fact that our lesson were disrupted frequently so we were unable to film or plan. This meant that our production fell even further behind schedule as we just couldn't plan a day to complete the filming.
Overall even with the set backs the filming days were very successful and straight forward and the production crew and client were happy with the production product.